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Leonard L. Berry, PhD, MBA

University Distinguished Professor, Regents Professor, MB Zale Chair in Retailing and Marketing Leadership, Senior Fellow of Institute for Healthcare Improvement
Mays Business School, Texas A&M University
College Station, TX

Leonard L. Berry, PhD, MBA, is University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He also is a Presidential Professor for Teaching Excellence. As a Visiting Scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008). He also has done in-residence field research at Gundersen Health System, ThedaCare, and Bellin Health System, all in Wisconsin, and at Henry Ford Health in Detroit, MI. Dr. Berry is a Senior Fellow of the Boston-based Institute for Healthcare Improvement, studying service improvement in cancer care, and is an Adjunct Professor, Faculty of Health Sciences, University of Southern Denmark. Professor Berry has published 13 books in all, including: Discovering the Soul of Service; On Great Service; Marketing Services: Competing Through Quality; and Delivering Quality Service. He is the author of numerous academic articles and an invited lecturer throughout the world. Professor Berry’s teaching and research contributions have been widely recognized with honors that include The Sheth Gold Medal; The American Marketing Association (AMA) William Wilkie “Marketing for a Better World” Award; the Paul D. Converse Award; the AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award; the AMA Career Contributions to Services Marketing Award; and the Academy of Marketing Science Outstanding Marketing Educator Award. He is a Fellow of both the American Marketing Association and the Academy of Marketing Science. In 2024 he received Texas A&M’s Southeastern Conference Faculty Achievement Award. He also has received the University’s Distinguished Achievement Award in Teaching and the Distinguished Achievement Award in Research. Dr. Berry is the most frequently cited author in the Texas A&M University System. He is a former national president of the American Marketing Association.

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